Privacy Policy
At AI.LIQR, we care about your personal privacy and always strive for a high level of data protection. This privacy policy explains how we collect and use your personal information. It also describes your rights and how to exercise them.
It's important that you read the privacy policy. You are always welcome to contact us with any questions.
Who is responsible for the personal data we process?
La-Bas AB, org no 556801–6157, located at Jungfrugatan 62, 115 31 Stockholm, is the data controller for the company's processing of personal data.
What personal data do we collect about you/your company and for what purpose (why)?
Purpose
To manage the AI.LIQR service, log in users, retrieve advertising data from Facebook and combine it with uploaded sales data from the user.
| Processing activities | Categories of personal data |
|---|---|
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| Legal basis: Fulfillment of the AI.LIQR service agreement. This processing of your personal data is necessary for us to fulfill our commitments according to the terms of the AI.LIQR service. If the information is not provided, our commitments cannot be fulfilled, and we must therefore deny you the use of the service. | |
| Storage period: Until you choose to terminate the AI.LIQR service and for a short time thereafter. |
From which sources do we collect your personal data?
We store the information you provide. If you log in with Facebook, we also collect Facebook ID, name, and email from them.
Who may we share your personal data with?
Data Processors. When necessary to provide our services, we share your personal data with companies that are data processors for us. A data processor is a company that processes the information on our behalf. This could be, for example, a cloud service or Mailchimp.
Partners. In a few cases, for example, to provide you with relevant information, we share some personal data with partners. This could be companies like Facebook or Google.
Where do we process your personal data?
We always strive to have your personal data processed within the EU/EEA, and all our own IT systems are within the EU/EEA.
What are your rights as a registrant?
Right to access (so-called registry extracts). We are always open and transparent about how we process your personal data. If you want a deeper insight into what personal data we process about you, you can request access to the data (the information is provided in the form of a registry extract indicating the purpose, categories of personal data, categories of recipients, storage periods, information on where the information was collected, and the existence of automated decision-making).
Keep in mind that if we receive a request for access, we may ask for additional information to ensure efficient handling of your request and that the information is given to the right person.
Right to rectification. You can request the correction of your personal data if the data is incorrect. You also have the right to request the completion of any incomplete personal data.
Right to erasure. You can request the deletion of personal data we process about you if:
- The data is no longer necessary for the purposes for which it was collected or processed.
- You object to a balancing of interests we have made based on legitimate interest, and your reason for objection outweighs our legitimate interest.
- You object to processing for direct marketing purposes.
- The personal data is processed unlawfully.
- The personal data must be deleted to fulfill a legal obligation we are subject to.
Keep in mind that we may have the right to deny your request if there are legal obligations that prevent us from immediately deleting certain personal data. These obligations come from, for example, accounting and tax legislation or banking and money laundering laws. It may also happen that processing is necessary for us to establish, exercise, or defend legal claims. If we are prevented from complying with a request for deletion, we will instead block the personal data from being used for other purposes than the purpose that prevents the requested deletion.
Right to restriction. You have the right to request that our processing of your personal data is limited. If you believe that the personal data we process is incorrect, you can request limited processing for the time we need to verify whether the personal data is correct. If we no longer need the personal data for the established purposes, but you need them to establish, exercise, or defend legal claims, you can request limited processing of the data from us. This means that you can request that we do not delete your data.
If you have objected to a balancing of interests of legitimate interest that we have made as a legal basis for a purpose, you can request limited processing for the time we need to verify whether our legitimate interests outweigh your interests in getting the data deleted.
If processing has been restricted according to any of the situations above, we may only, in addition to the actual storage, process the data to establish, exercise, or defend legal claims, to protect someone else's rights, or if you have given your consent.
Right to object to certain types of processing. You always have the right to avoid direct marketing and to object to all processing of personal data based on a balancing of interests.
Legitimate interest: In cases where we use a balancing of interests as the legal basis for a purpose, you have the opportunity to object to the processing. To continue processing your personal data after such an objection, we need to be able to demonstrate a compelling legitimate reason for the current processing that outweighs your interests, rights, or freedoms. Otherwise, we may only process the data to establish, exercise, or defend legal claims.
Direct marketing (including analyses performed for direct marketing purposes): You have the opportunity to object to your personal data being processed for direct marketing. The objection also includes the analyses of personal data (so-called profiling) performed for direct marketing purposes. Direct marketing refers to all types of outreach marketing measures (e.g., via mail, email, and SMS). Marketing measures where you as a customer have actively chosen to use one of our services or otherwise sought us out to learn more about our services are not considered direct marketing.
If you object to direct marketing, we will cease processing your personal data for that purpose as well as cease all types of direct marketing measures.
Remember that you always have the opportunity to influence which channels we should use for direct mailings and personal offers. For example, you can choose to only receive offers from us via email, but not SMS. In such a case, you should not object to the personal data processing as such but instead limit our communication channels.
You can also specifically object to the analyses we perform (profiling).
Right to data portability. In certain cases, you have the right to request that the data concerning you and that you have provided to us be transferred to another data controller (so-called data portability). A prerequisite for data portability is that the transfer is technically feasible and can be automated.
What is written about the rights above applies only to the processing of personal data that falls under the GDPR.
How are your personal data protected?
We use IT systems to protect the confidentiality, integrity, and access to personal data. We have taken special security measures to protect your personal data from unlawful or unauthorized processing (such as unlawful access, loss, destruction, or damage). Only those who actually need to process your personal data to fulfill our stated purposes have access to them.
Contact the Data Inspection Authority
The Data Inspection Authority is the supervisory authority, i.e., responsible for monitoring the application of the legislation. If you believe that a company is processing personal data incorrectly, you can file a complaint with the Data Inspection Authority.
How can you easily contact us with questions about data protection?
You can always contact us at:
La-bas AB
Jungfrugatan 62
115 31 Stockholm
Email: daniel.sparr@la-bas.se
We may make changes to our privacy policy. The latest version of the privacy policy is always available here on the website.